What Makes The New Internet New?
The New Internet is fast, scalable and more secure. It offers unique identity and limitless connections. These gains are partially achieved through the global transition to the newest version of the IP addressing protocol, IPv6. The global transition to IPv6 is foundational to expanding your online capabilities and marketing reach; accelerating page loads and knowing who’s knocking on your door. Don’t get left behind using old technology. Saatvik Advisors guides your enterprise through the transition process, enabling you to realize the revenue and costs benefits of the New Internet.
“Identity is the new killer app.”
Identity is the capstone for what the New Internet gives you. It turns out that the ability to provide uniquely identified devices results in performance gains (no extra processing to stretch the old addresses), more than enough addresses to reach your potential customers and end-to-end identity.
Fast.
Web page load times have a significant impact on your customer’s decision to convert or abandon your site. According to recent analysis, users abandon sites at 250 ms of delay. Each second of web page load delay costs an enterprise $285K annually.
Facebook reports up to 40% faster web page load times. When you calculate the increase in revenue due to faster page loads, the business case for maintaining old technology disappears.
Scalable.
Device explosion is not new, but it is increasing. Gartner estimate global sales of 2.3 billion devices in 2019 and 14.2 billion connected IoT devices; reaching 25 billion in the next two years. The Old Internet offers 4.3 billion unique addresses,less than 20% of the world’s connected devices. The internet was not designed to become the backbone of the global economy. We didn’t have sufficient IP addresses in the first place and now we have run out of the Old Internet addresses.
The New Internet offers 340 undecillion (trillion,trillion,trillion). That’s a unique IP address for every star.
Secure.
Identity integrity is critical to keeping your customer’s information secure when they connect to your online services. With IPv6, you and your users can rely on end-to-end unique identity for the duration of their connection. Bundling users in NAT obfuscates identity and increases the effort to detect a breach and the responsible bad actor.
The Revenue & Costs Story of the New Internet?
Page load delays cost you revenue. Recent research indicates an annualized cost of $285k page load for every second of page load delay. Facebook reports page load acceleration of 20-40%. Reduction in Page Load Times = Increased Revenue
The Old Internet is out of addresses. The numbering system used to build the IPv4 addresses has reached end-of-life. Recovered IPv4 addresses can cost $35 - $50 each on the open market. That is, if they are available when you need them. That’s a big IF. Nominal fee for IPv6 addresses vs. Market Prices for IPv4 addresses. Spend vs Monetization
When you plan for security, do you require unique identity? We’re out of IPv4 addresses. We’re stretching the ones we have. This means Internet Service Providers are bundling your customers into single IPv4 addresses. Who is hiding in those bundles? Do you know who’s knocking on your firewall? The mean time to identify an advanced threat in your networl for retail is 6 months, 3 months for finance. The cost per user in a breach is $160. Know who’s knocking on your firewall and shorten your MTTI.
Ask yourself . . .
How much of your revenue is lost due to page load delays and cart abandonment?
How much expansion of your online capabilities can your IPv4 infrastructure support?
How many IP addresses will you need to expand your online capabilities?
Will your budget be sufficient to acquire more IPv4 addresses?
How much in costs can you recover by transitioning to IPv6?